A Malaysian furniture manufacturer is set to open its first UK showroom in June, establishing a permanent base at Harrington Mills in Long Eaton. The move follows growing momentum in the UK and Irish markets, reinforced by a successful showing at the NEC exhibition earlier this year.
Operating from factories in Malaysia and Vietnam, Master Sofa already has a strong retail footprint across the UK and Ireland, supplying major national chains such as Furniture Village, ScS and NCF, as well as leading independents. The new 4000 sq ft showroom, located in the former Parker Knoll space, marks a significant investment of £45,000 and reflects the group's long-term commitment to the region.
Sales director Mike Conroy stated that the opening would "provide a permanent presence" and better support expansion. He emphasised the importance of responsive service, highlighting that all spare parts are held in Dudley to ensure efficient after sales support. 'Retailers deserve this speedy after sales service,' he added.
Master Sofa Group is known for its expertise in motion sofas, offering advanced features such as massage functions and built-in audio systems, creating cinema-like experiences. The showroom will showcase these innovations and serve as a key destination for retailers seeking to engage with the fast-evolving sofa technology sector.
Two staff have been recruited to support the new operation. Conroy concluded, 'It's a very exciting time for Master Sofa Group's growth. This showroom is perfect for our business.'
Source: www.furniturenews.net