Mobalpa has inaugurated a new showroom in Royan, Charente-Maritime, marking another step in its strategic expansion. The store, opened on April 4th, 2025, is led by Bruno Beasse, an industry professional with extensive experience in the furniture sector. Located at 96 boulevard de la Marne, the 178 m² showroom offers high visibility thanks to its prime position at the entrance to a commercial zone near a key roundabout.
This new point of sale has been designed to provide an "immersive experience" for customers. It includes four kitchen displays, a fully furnished 36 m² apartment, and a virtual reality space that allows visitors to visualise personalised home designs. The layout showcases Mobalpa's expertise in comprehensive, tailor-made interior solutions.
Originally from Paris, Beasse transitioned from his role as a sales manager at a competing brand to pursue a more entrepreneurial path with a French company. Royan was a personal choice, tied to childhood memories and family roots in the area. His decision to open the store followed a meeting with Mobalpa's franchise team at the Franchise Expo in March 2024.
Beasse is supported by two designer-salespeople and is hands-on in both sales and management. He said, 'I love it, I don't want to give up this job, it's my passion. Customer satisfaction is essential to me.'
Looking ahead, Beasse plans to expand into the professional market by collaborating with real estate agencies, interior designers, and service-oriented businesses like hair salons. He believes "Mobalpa's wide custom range" is well-suited to both private and professional environments, positioning the brand as a versatile leader in modern interior design.
Source: www.meuble-info.fr