Conforama has relaunched its franchise model in mainland France with the opening of a new store in Beaune on 2 May 2025, marking its return to franchising after a 17-year pause. The store, located just outside the city centre, is operated by franchisees Alexandra Bertrand and José Grunenwald.
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Spanning 2,600 m² of retail space and supported by a 2,800 m² warehouse, the new outlet employs 21 permanent staff and includes sustainability features such as solar panels. It offers a wide selection of brands including Bobochic, Lomoco and exclusive 'gaming' furniture line Predator, developed in partnership with Acer.
The return to franchising comes as Conforama, part of the But Conforama group, seeks to expand its presence across France. The company aims to open four franchised stores annually and now offers two business models: pure franchising and lease management. Store formats will range from 800 to 2,500 m², with concepts tailored to shifting consumer habits and areas underserved by accessible home furnishings.
Conforama's leadership describes the new model as offering a "more immersive atmosphere" and a broader product selection. Carol Vernhes-Escudero, director of the Conforama franchise, highlighted "redesigned store concepts" and the integration of innovative own-brand products as key elements of the brand's strategy to attract new franchisees.
The Beaune opening follows the brand's appearance, alongside sister brand But, at Franchise Expo Paris 2025. The joint exhibition signalled a renewed commitment by the group to expand through franchising and enhance proximity to local communities. Conforama currently operates 179 stores globally, including 13 franchises, and is actively working to transform its network with a renewed focus on regional development and franchise support.
Source: www.meuble-info.fr