As traditional marketplaces like Amazon, OTTO, and Kaufland face growing criticism over high fees and fierce competition, CHECK24 is positioning itself as a powerful alternative for Home & Living brands.
Known primarily for price comparisons in travel, insurance, and utilities, CHECK24 has steadily grown its own retail marketplace since 2017. A recent high-impact giveaway in April 2025, valued at over €10 million, drew millions of new and returning users by offering free grills, beanbags, and home furnishings. This followed a major 2024 jersey giveaway that reached a national audience during the European Championships.
Why retailers are turning to CHECK24:
- Massive reach: 90% brand awareness and 20 million customers in Germany
Low seller costs: Just 12% commission, with no fixed monthly fees - Retailer support: CHECK24 handles product uploads, marketing, payments, returns, and customer service
- Smart integration: Easy onboarding, interface support, and automated processes
- Data-driven sales: Leverages cross-sector insights (travel, finance, etc.) for personalised product recommendations
In contrast to Amazon (15% + €39.99/month), OTTO (17% + €99.99), or Kaufland (14% + €39.90), CHECK24 offers merchants significantly better margins and no upfront investment.
Bottom Line: For Home & Living retailers seeking visibility without high costs or operational complexity, CHECK24 is fast becoming the platform of choice.
Source: www.moebelmarkt.de