Forte is set to expand further into the UK market following a successful partnership with John Lewis. The Polish company, founded over 30 years ago, launched its EasyKlix™ collection exclusively at selected John Lewis stores in April last year.
© John Lewis Partnership
The EasyKlix™ range, featuring the innovative ThreespineID® click-together system, enables users to assemble furniture up to ten times faster than traditional methods. It includes wardrobes, TV stands, sideboards, and more, available in white, natural, and sage green. The collection has proven particularly popular among students, first-time buyers, and frequent movers due to its simplicity, style, and reusability.
The launch was supported by a targeted marketing campaign, including events at major locations like Liverpool ONE, social media promotions, and influencer partnerships such as DIY YouTubers Craig and Laura Phillips. Victoria Ross, UK National Sales Manager for Forte, said the events had 'generated real enthusiasm' for the brand.
Forte currently exports 90% of its production to 45 countries, offering over 3,000 designs with 800 new products introduced annually. The company places strong emphasis on sustainable practices, prioritising environmental care and ethical operations alongside quality production.
Forte aims to build on the success of the EasyKlix™ ranges in John Lewis by introducing them to more UK retailers in 2025. With its blend of style, speed, and sustainability, Forte is positioning itself as a go-to brand for modern self-assembly furniture.
Source: www.londonworld.com