French kitchen brand SoCoo'c has expanded its presence in Brittany with the opening of a new store in Saint-Agathon, near Guingamp. The new 150 m² showroom opened on 29 March 2025 in a highly active retail zone, strengthening the brand's footprint in the Côtes-d'Armor region.
The store is managed by Nicolas Roualen, a long-time franchisee who already operates SoCoo'c stores in Langueux and Lannion. Roualen, who began his partnership with the Fournier group brand in 2015, highlighted his continued confidence in SoCoo'c's business model. 'What immediately attracted me to SoCoo'c was that it's a family business that manufactures in France,' he said. He also praised the brand's transparency and its value for money, which he believes aligns with customer expectations.
This latest location reflects the brand's growing popularity and its distinctive "kitchen designer unlike any other" positioning. The store features SoCoo'c's HOP concept, which emphasises collaborative kitchen design between staff and clients. The new team comprises a manager and two "Kitcheners", trained to support customers through the design process with a focus on friendliness and clarity.
Roualen described the Saint-Agathon site as "particularly dynamic", noting that opening near Guingamp was a logical step in expanding the brand's regional presence. He also pointed to the increasing number of SoCoo'c multi-franchisees as a sign of the concept's strength. 'This relationship of trust made me want to continue my development with the brand,' he concluded.
SoCoo'c is part of the Fournier group, which also owns Mobalpa, Perene, Hygena, and Delpha. The group continues to actively develop its brands across France.
Source: www.meuble-info.fr