Blanco Group, the German sink and tap specialist, reported a modest decline in sales for 2024 as it entered its 100th anniversary year. The company recorded total sales of €383 million, down 7.2% from the previous year, which it attributed to "cautious consumer behaviour" and a subdued construction sector.
From left to right: Holger Stephan (Blanco COO), Frank Gfrörer (Blanco CEO) and Rüdiger Böhle (Blanco CFO).
CEO Frank Gfrörer stated that the company continues to observe "cautious consumer behaviour in our segment" both in Germany and abroad, noting that the challenging market dynamics have impacted growth. Domestic sales in Germany dropped by 6.7% to €137 million, while international sales fell by 7.6% to €246 million.
Despite the downturn, Blanco reported increased sales in key areas such as drink systems, digital after-sales services, and its international partner business. The company remains focused on improving competitiveness, enhancing its brand, and expanding its offerings around the modular kitchen "water place" system.
In 2025, Blanco is promoting its centenary under the theme "100 reasons for a Blanco UNIT", aiming to boost retailer engagement and consumer interest. Gfrörer emphasised Blanco's evolution from a component supplier to a comprehensive kitchen water place system provider, with a continued commitment to "more convenience, more attractive design and exceptional quality standards".
Looking ahead, the company anticipates a similarly difficult market environment but believes its strengthened brand and product portfolio position it for future growth. As part of its strategic development, Blanco recently opened a new brand experience centre at its Oberderdingen headquarters.
Blanco plans to "accelerate and scale" its activities in core markets, leveraging its product innovation and strong brand foundation to pursue growth.
Source: www.kbbreview.com