Danish furniture brand Cane-line used Salone del Mobile 2025 to showcase its latest collection, reflecting a design direction centred around organic forms, tactile materials, and a neutral colour palette. Under the theme "Embracing the Calm Flows of Nature," the new pieces were presented to an international B2B audience with a focus on long-term usability and understated aesthetics.
© Cane-line
The Cane-line booth at the Salone del Mobile.Milano.
'Salone del Mobile is, as always, one of the trade shows that we really look forward to being part of,' said Sofie Grøndal Nielsen, Head of Marketing and E-com at Cane-line. 'It is a meeting place for international partners in the furniture industry. We experienced a high level of international visits from both existing customers as well as new visitors.'
The 2025 news collection includes the Bliss dining series and Mellow lounge series. The Bliss line features minimalist dining configurations with an emphasis on clean lines and practical, low-maintenance materials, resonating strongly with visitors from markets where streamlined outdoor design is preferred. In contrast, the Mellow series, with its sculptural, curvilinear forms, attracted attention from visitors looking for more expressive outdoor pieces.
© Cane-line
Cane-line Bliss dining series.
'Our stand was designed to feel like a natural haven - calm, balanced, and welcoming,' Sofie Grøndal explained. 'It was a celebration of responsible and comfortable design with longevity, where timeless aesthetics meets function.'
According to Sofie Grøndal, the fair also highlighted nuances between different regional markets. 'Our Bliss dining series was very well-received by many, as visitors appreciated how it blends effortlessly into modern outdoor spaces while still offering comfort and durability,' she said. 'On the other hand, the Mellow lounge series truly captivated the international audience, particularly due to its organic shapes and sculptural design language.'
© Cane-lineCane-Line Mellow lounge series.
Cane-line reported steady engagement at its stand, despite slightly lower visitor numbers compared to previous editions, underlining continued interest in outdoor collections that align comfort, durability, and low-maintenance living.
Looking ahead, Cane-line plans further focus on Italy, and Spain. 'We are always looking into growing our business in present and new markets,' Sofie Grøndal said, confirming a geographic focus aligned with Mediterranean outdoor living trends.
Cane-line also intends to strengthen its presence in the interior sector over the next five years, building on its philosophy of responsible design and everyday comfort. 'We are excited to expand our indoor collection, bringing our philosophy of life made comfortable even further into everyday living spaces,' Sofie Grøndal stated.
The brand's next major presentation will be at 3daysofdesign in Copenhagen this June, where it will continue to explore the intersection of relaxed design and global lifestyle trends.
More information:
Cane-line A/S
Rynkebyvej 245
5350 Rynkeby
+45 6615 4560
www.cane-line.com
Denmark