In the heart of the Venetian countryside, nestled amidst the hills of Marcellise, stands a token of Italian Futurism: Villa Il Girasole. Built between 1929 and 1935, this engineering and architectural masterpiece arose from the vision of Angelo Invernizzi and Ettore Fagiuoli. A home designed to rotate and follow the rhythm of the sun. Its machinery has been out of use for over 50 years, leaving it silent though still imbued with the innovative spirit which made it unique.
'Villa Il Girasole is a project which elicits marvel and awe, probably because it is utopian and futuristic. A structure which demonstrates yet also conceals great engineering and ingenuity, in addition to creativity and imagination. At first glance, it looks like the invention, or dream, of a scientist.' says Giancarlo Bosio, Creative Director of Giorgetti
This is the location which Giorgetti has chosen for the latest chapter in its Places to Live campaign: through a meticulous virtual renovation, a digital project with hyper-realistic images, Villa Il Girasole has been brought back to life as a stage for the brand's 2025 furniture collections.
The star is the Giorgetti Maserati Edition collection, a journey amid legends and nature, an ode to the power of the winds and the fluidity of the sea. Villa Il Girasole is more than a backdrop to this collaboration: it embodies its vision. It's a symbol of bold engineering and architecture, the courage to look to the future and the propensity for reinvention without losing one's identity. Just as Villa Il Girasole challenged time and space, moving with the sun, Giorgetti continues to chart new courses, reinterpreting design with the same pioneering ambition which has always guided the brand.
This project is part of a broader visual narrative, chosen by Giorgetti to present its new products and revealed within the fifth issue of Giorgetti Magazine, the publishing branch of Giorgetti which has reached its fifth edition, in which words and contemporary images are combined.
More information:
Giorgetti
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