ONIRO Group reaffirmed its commitment to international growth with a standout presence at Salone del Mobile.Milano 2025. Strategically positioned in Hall 13, the Group showcased its four prestigious brands: the heritage-rich Jumbo Collection and the fashion-driven Roberto Cavalli Home Interiors, Gianfranco Ferré Home, and Etro Home Interiors.
Each brand presented distinctive collections reflecting ONIRO Group's commitment to blending tradition with modern aesthetics, reinforcing its status as a key global player in the luxury furniture sector.
Etro Home Interiors: Living Lore
Etro Home Interiors unveiled its Living Lore collection, a refined fusion of heritage and modernity. The designs explored a layered narrative of eras and styles. 'In each piece, Living Lore reflects a precious savoir-faire that adapts to the new needs of living, a sophisticated and contemporary vision of furnishing, born from a bold mix of historical influences, the legacy of a brand made up of symbols and codes to be reinterpreted.' This mix-and-match approach, akin to a modern cabinet of curiosities, featured rich palettes, intricate patterns, and geometric motifs, all centred on Etro's iconic emphasis on colour and fabric.
Roberto Cavalli Home Interiors: Glowing Reflections
Roberto Cavalli Home Interiors presented Glowing Reflections, a collection inspired by the dramatic contrasts between the raw Nevada desert and the energy of Las Vegas. 'Glowing Reflections is an invitation to set off on a journey that leads from the uncontaminated expanses of the Nevada desert to the vibrant city of Las Vegas.' The line included earth-toned furnishings in amber, brown, and red hues, with Red Jasper marble and fluid forms evoking a natural, organic elegance. The result was 'a vision of living that favours environment rich in material, chromatic and emotional contrasts.'
Gianfranco Ferré Home: Enriched Classics
The Enriched Classics collection by Gianfranco Ferré Home stood out for its blend of classical style, contemporary restraint, and tailored sophistication. 'Classic aesthetics, contemporary rigour and sartorial elegance define the new Enriched Classics collection by Gianfranco Ferré Home.' Featuring deep blues and greys accented with red and warm Tay wood, the collection highlighted a balance between structure and softness: 'The contrast between structured shapes and enveloping textures generates a visual and tactile harmony that enhances the dialogue between strength and lightness, rigour and fluidity.'
Jumbo Collection: Sculpting Time
The historical Jumbo Collection introduced Sculpting Time, a poetic exploration of classical forms reimagined for the present. 'Sculpting Time is based on the merging between sculpture, an art that crystallises and immortalises the moment, and the concept of time, which by its nature is constantly progressing and evolving.' With a palette rich in fine woods, golden finishes, and white marble, the collection expressed a timeless harmony through material and form.
The ONIRO Group's presentation at Salone del Mobile.Milano 2025 powerfully demonstrated its ability to innovate while preserving its artistic legacy, offering collections that resonated with both aesthetic depth and contemporary relevance.
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