At Milan Design Week 2025, Italian wallpaper brand SpaghettiWall unveiled an imaginative and multidimensional exhibition that merged art and nature, offering visitors an alternative universe of expressive and decorative possibilities. 'This year, our collections offer references to the modern and contemporary artistic repertoire, combined with echoes of the reworked natural element,' said Federica Borgobello, who leads the brand. 'We like to play with memory, with images that stimulate distant sensations, that transport us to different places and times. Offices, hotels, residential and public projects are our blank canvas for experimenting with visual codes.'
The stand featured collaborations with leading creative talents including Giorgio Biscaro, Castello Lagravinese Studio, Filippo Mambretti, and the creative agency SMIT led by Cristian Malisan, among others.
Castello Lagravinese Studio introduced Supernatural, a collection where 'a decorative pattern made of light and matter' played out in poetic detail across large-scale surfaces, using 'bright and pure tones.' Designer Federica Faleschini presented Pattern, which deconstructed and reassembled natural elements into a "measured expressive gallery." Other highlights included Organic, a study of living matter at cellular level; Balance Lines, a graphic simplification inspired by childhood games; and Linear, a controlled, chromatic rhythm of codes that appeared random but were meticulously structured.
Filippo Mambretti's AlterEgo explored "a parallel, dreamlike reality poised between vintage and modern." The collection featured solid fields of colour framing tattoo-inspired faces, fashion motifs, and realistic yet surreal architectural details. 'The artistic repertoire from the Renaissance to the 20th century describes Filippo Mambretti's 'AlterEgo' collection,' the brand noted.
The LAND and MET collections, designed by SMIT, adopted a metaphysical tone. 'In "MET" the settings are rarefied, crystallised in an absolute time,' while LAND introduced abstract, organic compositions with 'layers of signs, fading and trails in burnt tones' that created 'an imperfect aesthetic, faded by time.'
Giorgio Biscaro brought a modern reinterpretation of Bauhaus style in BauAhh!, where "geometries and compositional order are subject to a profound reworking." The result was "deliberately hyper-decorated" and balanced within a strict visual grid. Meanwhile, SW Lab's Pigmenta collection drew from abstract expressionism and 1970s atmospheres, combining "dripping, textured brushstrokes" with influences from the oriental repertoire.
Nature emerged again in Secret Gardens by Chiara Diluviani, where 'vegetation is the silent protagonist and appears on the wall through classically inspired arches, with transparencies, perspectives and shadows.'
SpaghettiWall's presentation at Milan Design Week 2025 was a vivid tapestry of artistic dialogue, transforming wall surfaces into expressive canvases and demonstrating the brand's commitment to bridging the visual arts with interior architecture.
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SpaghettiWall
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