Kettal, renowned for its refined outdoor furniture collections, has unveiled an immersive and contemplative exhibition at this year's Salone del Mobile. The booth has been conceived as 'an essential, light, and conceptual environment, designed to showcase the new collections with clarity and intention.'
Taking a subtractive design approach, Kettal has eliminated all superfluous elements from its display to allow the products to take centre stage. 'The project follows a subtractive approach, stripping away all that is superfluous to let the products speak for themselves,' the brand stated.
The installation is composed of a series of house-shaped structures that create distinct yet cohesive zones. These architectural forms are built from light, semi-transparent fabrics that gently diffuse a soft internal glow. This choice of materiality fosters an atmosphere that is 'ethereal, airy, and welcoming, in harmony with Kettal's minimalist and functional aesthetic.'
In this carefully curated environment, each item in the collection is treated as a focal point. 'Here, the collection becomes the true protagonist: each piece is highlighted in its uniqueness and placed within a setting that invites visitors to slow down, observe, and connect with the details.' This spatial arrangement encourages a more intimate and reflective experience, contrasting with the typically bustling atmosphere of Salone del Mobile.
These "islands of calm" offer visitors moments of pause and engagement, inviting them to immerse themselves fully in the essence of the brand's craftsmanship and design philosophy. 'These islands of calm offer moments of reflection—quiet pauses within the fast pace of the fair,' Kettal added.
The resulting booth is more than a showcase—it is a sensory journey that encapsulates the spirit of the brand. 'The overall experience is immersive and contemplative, translating Kettal's spirit into a booth that is both visually light and conceptually powerful. It communicates the brand's enduring commitment to research, craftsmanship, and thoughtful design.'
Kettal's appearance at Salone del Mobile 2025 reaffirms its dedication to innovation and aesthetic clarity, offering visitors not just a glimpse of new collections but an experience of design at its most intentional and refined.
More information:
Kettal
www.kettal.com