Rituals is continuing its international expansion with an ambition to reach €2.4 billion in sales by 2025. This represents an expected growth of almost 15% compared to 2024, when the company already achieved sales of EUR 2.1 billion - up 21% on the previous year.
Revenue growth in 2024 was driven in part by the opening of nearly 250 new shops worldwide. In the new financial year, Rituals is targeting an additional 260 shop openings, with a clear focus on markets in Europe and Asia. The United States remains a less prominent market for the time being; the company is not affected by the import duties in place there.
Gross operating profit (EBITDA) for 2024 came in at EUR 463 million. Although Rituals did not provide information on net profit, the company confirmed that it once again ended the year profitably.
More information:
Rituals
www.rituals.com
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