A new 2025 study by 3D Cloud, conducted with Provoke Insights, has confirmed that hybrid shopping is now the dominant behaviour among furniture consumers, with a continued rise in online-only purchases.
According to the Furniture Shopping Trends Study, 45% of consumers now use both digital and in-store channels when shopping for furniture, while online-only shopping has grown by 26%. Among millennials, 62% engage in hybrid shopping. Carly Fink, President of Provoke Insights, stated that these evolving behaviours 'underscore the growing reliance on digital experiences' and highlight the need for "engaging, seamless, and intuitive" omnichannel journeys.
The research also found that 46% of shoppers browse websites before making in-store purchases. Additionally, 58% of consumers seek improved furniture visualisation tools in physical retail spaces. While 86% are content with either traditional images or 3D visuals—as long as they accurately represent the product—the appetite for digital innovation is clear.
The study also points to a growing interest in AI-powered retail tools, particularly those that assist in visualisation and decision-making. However, there remains a gap between demand and practical, value-driven implementation.
Beck Besecker, CEO and Co-Founder of 3D Cloud, remarked: 'The future of furniture shopping is dynamic, immersive, and full of opportunity.' He emphasised that retailers who invest in intuitive, hybrid-friendly technologies will be best positioned to succeed.
As the line between physical and digital retail continues to blur, the findings suggest that furniture brands must refine their omnichannel strategies and embrace technologies that enhance both online and in-store experiences to meet evolving customer expectations.
Source: www.bigfurnituregroup.com