In an exclusive interview with InteriorDaily, Ashkan Heydari, who is the Chief Business Development Officer at global manufacturing partner LTP, shared how it's reentering the retail market with renewed energy, advanced digital tools, and a bold vision for the future of furniture production. With over 30 years of experience in made-to-order upholstered furniture, LTP is combining craftsmanship and innovation to help design-led brands meet today's fast-moving market demands. 'Our ambition is to be the industry's most reliable, flexible, and forward-thinking manufacturing partner.' Ashkan told InteriorDaily.
© LTP Group
Flexibility meets speed
In an industry driven by fast-changing consumer preferences and supply chain uncertainty, LTP is betting big on flexibility. With production facilities in Lithuania and Mexico, the company empowers brands to scale quickly and responsively. 'We offer a global, flexible production platform,' they explain, 'which enables our customers to strategically balance speed-to-market, cost optimisation, and supply chain resilience.'
The return to retail is more than a business pivot, it's a response to what LTP sees as key industry shifts: demand for customisation, shorter lead times, and localised production. 'Nearshoring and supply chain resilience are becoming non-negotiable. Customers expect high availability and fast, reliable delivery, especially in retail,' says LTP.
Tech-powered craftsmanship
While LTP maintains its roots in high-end craftsmanship, it's far from traditional. Their approach blends lean manufacturing with cutting-edge digital tools to create a frictionless product development process. 'We're among the fastest and most agile developers in the market,' they say, thanks to innovations like 3D scanning, digital cover construction, and e-sample workflows.
Even production is evolving. 'We invest in automation, including robotic operations and automated sewing, but always without compromising the craftsmanship and attention to detail that define premium furniture,' Ashkan emphasises.
Scaling quality, not just quantity
Handling over two million made-to-order pieces annually, LTP is no stranger to complexity. The real challenge, they say, lies in maintaining consistent quality across thousands of designs. Their secret? 'Robust quality control systems, skilled craftsmanship, and deeply integrated supply chain partnerships.'
'Sustainability remains relevant as well, not as a standalone trend but as a natural part of how companies approach design, production, and logistics.' Ashkan explains.
They're also pushing the boundaries in sustainability. A new Carbon Calculator, available via their Partner Portal, gives brands real-time insight into the environmental footprint of their products. 'Sustainability isn't a trend. It's part of how we design, produce, and deliver,' says LTP.
© LTP Group
Going beyond manufacturing
LTP's message to brands is clear: don't just outsource, collaborate. 'Choose a partner who shares your values and can scale with you,' they advise. Their return to the retail market is designed to support precisely that kind of long-term partnership.
'We are ready to help retail brands bring better products to market faster,' they add. 'Not just with production, but with insight, innovation, and a shared commitment to doing things right.'
Askan furthermore explains, 'As we reintroduce our capabilities to the retail market, we are ready to help retail brands bring better products to market faster — supported by digital development tools,' In short, LTP isn't just reentering retail, they're reimagining it.
© LTP Group
More information:
LTP Furniture
Ashkan Heydari
Chief Business Development Officer
+ 45 2844 1114
ah@ltpgroup.com
www.ltpgroup.com