ANTEPRIMA is delighted to announce a special exhibition and the exclusive pre- launch of collaboration products with internationally acclaimed photographer, film director, and artist Mika Ninagawa at the iconic concept store 10 Corso Como in Milan during Fuorisalone.
Fuorisalone takes place alongside Salone del Mobile. Milano, the prestigious international furniture fair, bringing together companies and creators who showcase innovative installations and new products. This vibrant period, known as Milan Design Week, transforms the city into a hub of creativity, where designers from around the world exchange ideas and present their latest work, fostering crucial interactions within the industry.
As part of ANTEPRIMA's Spring/Summer 2025 collection, the brand welcomes Mika Ninagawa, one of Japan's most renowned artists, to present a special exhibition and collaboration items. During the event, held from April 7 to April 12, visitors will experience two captivating installations: "Within the Breath of Light and Shadow" an arrangement of garland-like crystal prisms, suncatchers, butterflies, stars, hearts, and dark-toned motifs, and "Liberation and Obsession" a series of works reflecting Ninagawa's inner world through color and symbolic imagery.
The exhibition explores themes of innocence and longing—evoking the childhood joy of opening a treasure chest filled with jewels, juxtaposed with elements representing societal constraints and unfulfilled desires. The interplay of excessive paint and embellishments further reveals a psychological tension between obsession and liberation.
ANTEPRIMA's Creative Director Izumi Ogino comments: 'I aim to foster cultural exchanges and collaborations across diverse artistic disciplines, including ballet, music, and contemporary art, to generate influential waves of inspiration. Fashion serves as a powerful medium that connects people, akin to a beautiful frame that enhances the impact of art. The relationship between fashion and art is profound, offering limitless opportunities for self-expression and storytelling that leave lasting impressions. As a dedicated supporter of visionary artists and designers, I take pride in ANTEPRIMA's role in exploring new possibilities and shaping the future of fashion and art.'
ANTEPRIMA × Mika Ninagawa WIREBAG Collection
Inspired by Ninagawa's exhibition, ANTEPRIMA has crafted six meticulously designed "Wirebag Art" pieces. The brand's signature wire bags serve as canvases adorned with vibrant crystals, reflective sun catchers, butterflies, stars, hearts, eyes, and imitation gemstones. Each bag embodies a sense of nostalgia and playfulness, not only enhancing visual appeal but also weaving a narrative of cherished memories. This collaboration encapsulates ANTEPRIMA's philosophy of "LOVE" while celebrating the whimsical essence that art brings into everyday life.
10 Corso Como Design Week
- Press Preview: April 7, 2025, 11:00 AM
- Public Exhibition: April 8 – April 12, 2025, 10:30 AM – 8:30 PM
- Venue: Mezzanine, First Mezzanine, 10 Corso Como, Milan Release Information
- Exclusive Pre-launch: April 7, 2025, at 10 Corso Como, Milan
- Official Launch: June 25, 2025, at all ANTEPRIMA stores
More information:
ANTEPRIMA
www.en.anteprima.com