A Swedish flooring manufacturer, has restructured under the newly formed Bjelin Group, consolidating seven companies under one entity owned by Pervanovo Invest AB. This shift is intended to enhance its industrial focus across floors, furniture, and veneers, with veneer as a core component.
© Bjelin
Fredrik Alfredsson, the new CEO of the Bjelin Group.
Fredrik Alfredsson, formerly global head of sales, has been appointed CEO, while Magnus Eriksson takes on the role of CFO. The company is expanding its presence in the global commercial sector, targeting real estate developers, hotels, restaurants, offices, and retail spaces in Scandinavia, Europe, APAC, and the Americas.
Bjelin's founder, Darko Pervan, remains Chairman of the Board, with additional leadership appointments including Sebastian Vrbanc as chief operation officer and Ulrik Petersson as chief marketing officer. The company has made significant investments in Croatia, securing control over its supply chain from sawmills to veneer factories.
Bjelin will also enter the furniture market, leveraging expertise from its sister company, Välinge Innovation, which specialises in Woodura and click technology. The company aims to apply the same approach that has driven success in its flooring business, starting with dining tables and expanding into tailored commercial furniture solutions.
The company employs around 2,000 people and is positioning itself as a global industrial leader, focusing on innovation and sustainability.
Source: www.woodworkingnetwork.com