Miele has reinforced its position in the premium appliance market, achieving a turnover of €5.04 billion in 2024—an increase of 1.7% despite challenging market conditions. The company also expanded its workforce to 23,500 employees (+3.4%), with 11,300 based in Germany. As part of its transformation initiative, the Miele Performance Program (MPP), the company has implemented key measures to enhance efficiency and competitiveness, ruling out compulsory redundancies in Germany. Looking ahead, Miele is investing €500 million in Germany by 2028.
'Our business year was exceptional, driven by highlights and challenges,' said Dr Reinhard Zinkann, Executive Director and Co-Proprietor of Miele. 'We celebrated our 125th anniversary worldwide while at the same time launching one of the largest transformation programmes in the company's history.'
Innovations and product launches in 2025
Miele will continue prioritising quality and innovation, with several key product launches in 2025. This includes the revolutionary InfinityCare drum—the world's first ribless drum—designed to extend textile longevity, even for delicate fabrics like cashmere and silk. The new Guard vacuum cleaner series, Miele's quietest yet, will provide enhanced user experience through smart connectivity. Miele also plans to introduce pioneering cooking appliances at IFA 2025.
The company is expanding its offerings in medical and laboratory technology, including advanced cleaning and disinfection appliances for doctors' offices and dental practices. Additionally, the appWash service is streamlining communal laundry management, while the SneakerWash feature enables shoe cleaning in domestic washing machines.
AI-Powered solutions drive efficiency
Miele is advancing its AI capabilities to optimise both its product offerings and internal operations. The Smart Food ID software recognises dishes in the oven and automatically adjusts settings for perfect cooking results, while AI Diagnostics provides predictive maintenance alerts. In Italy, Miele is piloting AI Shopping Assistance, a chatbot helping customers with product selection, repairs, and spare parts.
'Our products are already thinking smart and creating real value in the home,' explained Markus Miele, Executive Director and Co-Proprietor. 'We are also investing in AI for the company as a whole, from administration to production and customer service.'
In manufacturing, AI is being used for quality control. For example, Miele employs high-resolution camera technology to inspect washing machine fronts, detecting imperfections more precisely than the human eye.
Commitment to sustainability and circular economy
Sustainability remains central to Miele's strategy, with a focus on durability, efficiency, and climate-conscious manufacturing. Miele appliances are designed for a lifespan of up to 20 years, setting an industry benchmark. The company's dishwashers led the European market in 2024 for energy efficiency, and its washing machines will soon reach an efficiency class of up to A-40%. Packaging for spare parts now includes 70% recycled plastics.
Miele has also significantly increased its use of renewable energy. Over the past three years, it has installed nearly 20 photovoltaic (PV) systems, generating 12 million kWh of solar power annually—equivalent to the energy needs of 3,500 households. The company is actively engaged in 48 circularity projects, enhancing resource conservation.
Positive outlook for 2025
Despite economic uncertainties, Miele remains optimistic. 'We remain firmly committed to our strategic direction to achieve our goals sustainably. Our outlook for the 2025 business year is confident,' emphasised Zinkann. With strong retailer feedback on its latest innovations and continued investment in AI, sustainability, and product development, Miele is poised for further growth in the coming year.
More information:
Miele
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www.miele.com