The bankruptcy of a furniture giant has caused a significant shift in Austria's furniture sector, influencing both large chains and smaller businesses. Urban furniture stores are seeing increased customer traffic, while rural businesses are focusing on personal service and quality to retain customers.
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After the bankruptcy of Kika/Leiner, Wohnwelt Maier, a company based in Grieskirchen, has responded to these changes by expanding with two new locations. The company prioritises personalised customer service, offering advice not only in stores but also directly in customers' homes, addressing their unique needs.
For manufacturers like Sedda in Wallern, the collapse of Kika/Leiner has meant rethinking their business strategy. Sedda, a long-time supplier to the furniture giant, has diversified its sales channels and expanded its product range, including offering furniture to the hotel industry. This shift is in response to growing demand for high-quality furnishings in the hospitality sector, particularly premium beds and sofas for hotels.
The broader furniture industry remains hopeful that relaxation of home financing regulations will stimulate demand, particularly for new construction projects expected to begin in the summer. Companies are also banking on the enduring appeal of "Made in Austria" products, which offer local craftsmanship and job security.
Source: www.ooe.orf.at