Minotti has expanded its retail presence in Germany with the opening of a flagship store in Hamburg, strengthening its distribution strategy in the region. The store is a collaboration with Pesch, a respected local design partner known for setting high standards in Cologne. Located at 32 Alter Wall, the new showroom spans 750 square meters across two levels and is situated in an iconic, renovated building overlooking the Alsterfleet and Hamburg City Hall.
The Hamburg flagship store is visually striking, featuring a unique natural stone façade in sandy tones and 13 large windows per floor, creating an impressive exterior. Upon entering, visitors are greeted by an expertly curated pathway designed by Minotti Studio, setting a warm, refined tone and providing a comprehensive brand experience. The space is divided into two floors that, despite differing materials and design styles, seamlessly interact to present a unified and cohesive brand image.
The ground floor showcases Minotti's 2024 Collection in a spacious open area that exudes strong character through innovative material use, bold colors, and a display of artworks. This level invites customers to experience the newest designs in a striking, modern environment.
The upper floor offers a more residential atmosphere, displaying classic long- and best-selling pieces. It is organized into three main rooms, separated by doorways made of Verde Lepanto marble, which adds an architectural flourish. The space is enhanced by Mocha oak herringbone parquet, providing a touch of elegance that complements the overall design.
Minotti Hamburg reflects the brand's commitment to excellence, seamlessly blending contemporary style with timeless sophistication. This new flagship store embodies Minotti's ambition to expand its reach and offer customers in Germany a unique and immersive brand experience, solidifying the company's position as a leader in high-end, design-oriented home furnishings.
More information:
Minotti
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