Sosandar plc, the women's fashion brand, has announced a new licensing agreement with NEXT to launch a homeware range. Building on the success of Sosandar's clothing line sold through NEXT, the partnership will now extend to home furnishings, combining NEXT's expertise in sourcing and quality with Sosandar's design aesthetic.
The new range will include living room furniture and accessories such as sofas, accent chairs, rugs, and lighting. It will be sold exclusively online at NEXT.co.uk, with a planned launch in Autumn 2025. The licensing agreement requires no capital expenditure for Sosandar and aligns with the brand's strategy to expand its reach and strengthen brand equity through partnerships.
Photo: NEXT.
Co-CEOs Ali Hall and Julie Lavington expressed pride in the collaboration, emphasising that it highlights the strength and growing recognition of the Sosandar brand. They also noted that the partnership would help extend the brand's success into the homeware sector while attracting new customers and deepening loyalty among existing ones.
This move is part of Sosandar's broader approach to leverage its brand awareness, with minimal risk and no upfront investment, further solidifying its presence in the lifestyle market.
Source: www.bigfurnituregroup.com