The average per capita purchasing power in Europe amounts to 18,768 euros in 2024. However, there are significant differences between the 42 European countries: people in Liechtenstein, Switzerland and Luxembourg have a much higher net income than in the rest of Europe, while purchasing power is lowest in Kosovo, Belarus and Ukraine. The big winner is the United Kingdom, which has moved up three places in the overall European comparison. These are some of the results of the newly released study "GfK Purchasing Power Europe 2024."
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In 2024, Europeans have a total of around 12.9 trillion euros at their disposal to spend on food, housing, services, energy costs, private pensions, insurance, vacations, mobility, and consumer purchases. This corresponds to an average per capita purchasing power of 18,768 euros, which represents a nominal growth of 3.9 percent compared to the revised values of the previous year. However, the amount that consumers actually have available for spending and saving varies greatly from country to country, and also depends on how consumer prices develop in 2024.
As in previous years, Liechtenstein is once again in first place in the purchasing power rankings by a clear margin. Liechtenstein residents have a per capita purchasing power of 70,180 euros, which is more than 3.7 times the European average. Switzerland and Luxembourg follow in second and third place. While the per capita purchasing power of the Swiss, at 52,566 euros, is 2.8 times that of the average European, Luxembourgers have a net disposable income of 41,785 euros per capita. This is more than 2.2 times higher than the European average.
Table: GfK.
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