Minotti has opened a new flagship store in Geneva, the cosmopolitan city and European capital of Haute Horlogerie, strengthening its partnership with high-end furniture retailer Artopia.
Located on Rue Versonnex, the new flagship store is an experiential, dynamic, and flexible destination designed to inspire and express the brand's elegance, values of excellence, and all-Italian design. Conceived and created jointly by Minotti Studio, the brand's creative soul, and the new Artopia Studio, the Swiss brand's division specialising in interior design and architecture, the exhibition space is arranged along five large windows and is spread over a single level.
The design showroom features discreet décor characterised by a choice of materials in harmony with the architectural context. White plaster walls and ceilings alternate with dark wenge oak panelling, creating striking contrasts of light and dark.
Inside, the path winds through an engaging succession of dining, conversation, and relaxation areas that offer a cosy, elegant atmosphere, showcasing different interpretations of the main bestsellers and standout pieces from the latest 2024 Collection.
The new flagship store serves as a reference point for those seeking style and sophistication in this prestigious Swiss city, further solidifying the brand's presence in a historic market.
More information:
Minotti Genève
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www.minotti.com