The BoConcept store located in the Beaugrenelle shopping center in Paris has recently undergone a significant renovation. Following updates to several other locations across France, this Parisian store now embraces the Danish brand's new architectural concept aimed at enhancing the customer experience.
Photo: BoConcept.
The redesign features an immersive Danish design environment enriched with a variety of materials showcasing numerous available finishes. Interior design consultants at the store can visualise customer projects in 3D, leveraging their expertise in interior decoration and furniture to provide personalised guidance.
The revamped Beaugrenelle store boasts a cosy, plant-friendly design, incorporating curtains for a warm ambiance. Walls are adorned with various materials, including leather, fabric, wood, and ceramics, allowing for realistic visualisation of furniture customisation. The layout consists of several distinct studios, adding depth and dynamism to the showroom experience.
Source: meuble-info.fr