The UK-based Flair Furniture Group, which encompasses brands like Bed Kingdom and Cuckooland, has introduced a new sofa brand called Solace+Co. This venture aims to diversify their offerings by providing stylish, high-quality sofas that are both affordable and convenient. Solace+Co will feature next-day delivery on select models and offer finance options for customers.
Photo: Cuckooland.
Ashley Hainsworth, the group's managing director and founder, emphasizes the brand's commitment to simplifying the sofa-buying experience. He states that Solace+Co aims to make finding a sofa easy and stress-free, whether for a cozy flat, a family living room, or a chic home office. The goal is to eliminate long wait times for delivery, which have previously been a common issue.
The brand will initially be available on the Bed Kingdom and Cuckooland websites, with a dedicated site set to launch in 2025. Flair Furniture Group has also expanded its operations by acquiring stock and intellectual property from Cuckooland and relocating to a larger headquarters to better serve its inventory needs.
Source: www.furniturenews.net