In continuing with its expansion plans into the UK, Dunelm is set to open its inaugural central London store at Westfield London in White City this winter. Spanning 4,500 square feet, the new store aims to provide a convenient shopping experience in a high-traffic area, enhancing Dunelm's presence in the capital.
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The store will feature a variety of homeware and furniture products, showcasing the latest collections and collaborations. CEO Nick Wilkinson expressed excitement about this expansion, noting that it offers Londoners easier access to Dunelm's offerings and signals the brand's ambitions for further growth in the area.
This opening is part of a broader strategy, with Dunelm planning additional locations across the UK in various sizes and formats. Unibail-Rodamco-Westfield UK's leasing director, Kate Orwin, emphasised that the new store will enhance the home and interior offerings at Westfield, providing customers with more options to elevate their décor.
Dunelm previously reported significant sales growth in London, with total sales rising 4.1% to over £1.7 billion and pre-tax profit increasing by 6.6% to £205.4 million in the past fiscal year, despite a softer market environment.
Source: www.retailgazette.co.uk