Konfor Furniture, a prominent Turkish brand, is set to enter the Indian market through a collaboration with Creaticity, a lifestyle hub in Pune. The first store will open on October 3rd in Yerawada, showcasing a 12,000 sq. ft. collection of Turkish-inspired furniture, including sofas, beds, and wardrobes, all designed for rapid delivery. Products will be manufactured at Konfor's facility in Izmir, Turkey.
Photo: Konfor.
Dr. Mahesh M, CEO of Creaticity, highlighted Konfor's dual role as both a manufacturer and retailer, boasting one of the largest manufacturing sites in Izmir, spanning 600,000 sq. ft. The brand, established in 1978, has expanded to 148 stores in 33 countries, primarily in Europe and the Middle East. In India, Konfor aims to offer premium yet affordable furniture.
Through this partnership, Konfor seeks to introduce Indian consumers to high-quality Turkish craftsmanship and modern aesthetics, making European design accessible to a broader audience. The launch at Creaticity represents a significant step in Konfor's global expansion strategy, targeting design-conscious consumers in India.
Source: www.indiaretailing.com