Whoppah, a European online marketplace for furniture and interior items, acquires a French interior marketplace. This strategic acquisition of France's number two marketplace enables Whoppah to further strengthen its position as Europe's largest interior marketplace for second-hand interior items.
Design Market, founded in 2014 in France, quickly established itself as a global platform for vintage and designer furniture. Known for its carefully curated selection of unique pieces, the marketplace attracted a loyal international following, especially in Europe. With more than 44,000 items, Design Market became a trusted destination for buyers and sellers worldwide, featuring rare and iconic furniture pieces that resonate with design enthusiasts.
Whoppah's acquisition of Design Market marks a milestone in the company's growth. This strategic move allows Whoppah to seamlessly integrate Design Market's extensive offering, expanding its collection by a whopping 66%. The acquisition generates 90,000 new registered users and also drives an impressive 75% growth in organic traffic, significantly improving Whoppah's online visibility and findability. Last year, Design Market had a turnover of 3.5 million euros. With this expansion, buyers and sellers in Europe can benefit from an even wider choice of beautiful second-hand furniture and interior design pieces, as well as an improved user experience.
With this acquisition, Whoppah confirms its ambition to further strengthen and expand its position as the European leader in the second-hand furniture market. Design Market generates its sales mainly in France, Germany, the Netherlands and Belgium and also operates in several other countries within and outside Europe. Whoppah operates in the Netherlands, Belgium, France and Germany and further expands its European market share with this acquisition.
Even greater reach
Thomas Bunnik, co-founder and CEO of Whoppah, commented: "We are proud to welcome the iconic Design Market within Whoppah. This acquisition fits perfectly into our growth plans and helps us reach even more interior lovers with an even larger selection of unique pieces. By combining the expertise of Design Market and its loyal users with our innovative platform, we can inspire even more people to discover beautiful second-hand furniture and decor and give it a new home. Together, we are making sustainable interior shopping more accessible and sustainable."
Continuing under the Whoppah name
Whoppah stresses that this strategic acquisition of Design Market's valuable assets - including website visitors, users, product range and customer base - strengthens their leading position in the European online second-hand furniture market. By continuing Design Market's operations under the Whoppah brand and focusing on smooth integration and improved service, Whoppah demonstrates its commitment to growth and innovation in the sector.
More information:
Whoppah
www.whoppah.com
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