Emma Sleep, a direct-to-consumer and wholesale brand specializing in mattresses and sleep products, is set to open its second U.K. store, marking its first location outside of London. The German-based company has secured a five-year lease for a 1,789 square foot space in Manchester's Arndale Centre. The expansion comes after the recent news that the retailer has ceased operations in multiple European markets.
Photo: Emma-sleep.com.
This expansion comes after Emma's first standalone showroom opened in White City, London, earlier this summer. The decision to enter Manchester reflects Emma's strategy to strengthen its presence in the U.K. market, despite recent challenges in some European markets that have led the brand to pull back from those areas.
The new store aims to enhance Emma's direct engagement with customers, showcasing its innovative sleep solutions and accessories in a prominent retail environment.
Source: www.thefurnishingreport.com