In addition to its international success online, Zangra is excited to now offer an immersive shopping experience that brings its unique design aesthetic to life. This first flagship store is located in the heart of Brussels, behind the Royal Flemish Theater (KVS) and facing Wim Delvoye's famous Gothic cement truck.
The idea was to outfit the shop with a similar approach as when their products are crafted: a blend of retro and offbeat, resulting in Zangra's sleek minimalist style. The interior design features a retro and pop aesthetic with a strong emphasis on eco-responsibility. It combines a showroom with an office space to give customers a behind-the-scenes look at the brand. The 200 m² store showcases a wide selection of Zangra's collections, from Art Deco lighting to retro home accessories.
Photo: Nils Gohr.
Zangra pays special attention to the presentation of its product range in order to inspire customers and create a pop, retro interior ambiance in their homes. Founder Eve Van Dyck explains: 'Our goal is to inspire our customers, stimulate their creativity, and show them the endless possibilities that Zangra products offer.'
To decorate the window, Zangra gave carte blanche to Nynke Tynagel, who is famous for her eclectic compositions with iconic everyday items. Usually creating graphic art, she designed three majestic chandeliers for Zangra by combining their light components. The playful chandeliers are titled Carousel, Tube, and Twirly. Nynke transformed the storefront window into a modern stained glass window, creating a beautiful play of colors in the store when the weather is sunny.
There are two long wall cabinets running from the front to the back of the store: one handmade with vintage doors and the other a 12-meter-long Kewlox cabinet. Kewlox is a true Belgian design icon specializing in storage solutions.
You are warmly invited to the opening of Zangra's new flagship store in Brussels. Join the Zangra team and Nynke Tynagel on Thursday, September 26th, from 6pm. The new store is located at Quai au Foin (Hooikaai) 39, 1000 Brussels, Belgium.
More information:
Zangra
www.zangra.com