Andreas Bremmer, a seasoned industry expert with years of experience at hülsta, is set to revive the well-known furniture brands hülsta and now! by hülsta under his newly founded company, H & N Designmöbel GmbH, based in Meerbusch. Bremmer plans to reintroduce these brands to the market as licensed labels, focusing on quality, innovation, and modern design. His vision is to breathe new life into the iconic brand while preserving its traditional values. The company ceased operations on 1 June this year, after grappling with insolvency hurdles for a while.
Photo: hülsta.
Bremmer's deep understanding of the furniture sector and customer needs, he believes will enable him to develop the brands in an innovative direction. He aims to blend hülsta's core values with contemporary designs and cutting-edge production techniques. A new product line is already in development, designed to meet both functional and aesthetic demands and cater to today's consumers.
However, many details about the revival remain unclear, such as who will manufacture the products and how potential retail partners will be engaged. Bremmer acknowledges the challenges ahead, stating that the coming months will involve extensive discussions and hard work. He is eager to reconnect with familiar faces and ensure that hülsta regains its place in the retail market.
Source: www.hartdran.com