La Redoute has appointed Fabien Versavau as its new CEO, effective September 9. Versavau will steer the company's strategic direction, focusing on growth in France and internationally, enhancing the home category, and improving overall performance.
Photo: La Redoute.
An article in The Retail Bulletin says that with 25 years of experience in ecommerce, digital, and AI, Versavau was most recently CEO of Rakuten France and Executive Officer Europe at Rakuten Inc. There, he led a strategic turnaround, transforming PriceMinister into Rakuten and establishing it as a major ecommerce player. His previous roles include CEO of Ticketac.com and Digital Marketing Director at Groupe Figaro. Versavau started his career at Ford Motor Company and Renault, later working with strategy consulting firm Weave and serving as European Development Director at Leguide.com.
The company has announced on its LinkedIn page: 'We are pleased to announce the appointment of Fabien Versavau as Chief Executive Officer of La Redoute effective September 9, 2024.
Together with the Executive Committee and all our teams, he will define our strategic roadmap, oversee our operations and support our growth, both in France and internationally. His expertise and ability to lead ambitious projects are essential assets to strengthen our position among the leaders in e-commerce. All La Redoute teams wish him every success in his new role.'
Source: www.theretailbulletin.com