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'There were multiple interested parties'

Vierhaus Group acquires brand rights from Ronald Schmitt

The trademark rights of the insolvent Ronald Schmitt Design GmbH have been sold. German Smart Living GmbH, a company of the Vierhaus Group, has acquired these trademark rights. This strategic acquisition strengthens the group's position in the high-quality design furniture sector.

Photo: Dreamstime.

Under new management, the well-known Ronald Schmitt brand will continue to be established, while new collections will be developed and the brand will be expanded both nationally and internationally.

There were multiple interested parties vying for the contract, but in the end, it was awarded to a late entrant who had joined the competition only shortly before the decision. Despite their late arrival, this party managed to secure the contract, outpacing other contenders who had been involved from the beginning.

Source: www.moebelkultur.de

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