The Zuiver Interior Group, a Dutch family of interior brands, just announced that its founders have acquired a majority stake in FEST, which was recently declared bankrupt. By joining forces, Zuiver Interior Group expands its brand portfolio to include the FEST brand, alongside existing brands Zuiver, Dutchbone, Bold Monkey, and a White label collection.
Caroline van Velze, co-founder of Zuiver Interior Group, and Femke Furnée, founder of FEST, share a common vision of entrepreneurship, design, and interiors. The founders of Zuiver Interior Group are therefore proud to acquire a majority stake in FEST. By combining forces, FEST will make a fresh start in a streamlined form with Zuiver Interior Group as a strategic partner. This expansion allows Zuiver Interior Group to increase its market reach and offer consumers and retailers more variety and choice.
FEST within Zuiver Interior Group
FEST will continue to operate under its own brand name within Zuiver Interior Group, maintaining its unique identity and philosophy, with Femke Furnée as Creative Director of FEST. For the consumer, nothing changes on the front end, but integration and collaboration will occur on the back end. An important part of the acquisition is the fulfilment of the outstanding order portfolio, ensuring that all customers receive their previously placed orders. Under the wings of Zuiver Interior Group, FEST will proceed in a streamlined form. The stores in Amsterdam-West and Rotterdam will remain open.
Outlook for a successful future
Combining forces undeniably creates more impact. Caroline van Velze views this step as a significant milestone: 'We are proud to welcome Femke Furnée and FEST into our family of interior brands. FEST has proven to be a strong brand with a clear vision and passion for design. The core values align with those of Zuiver Interior Group. We will leverage our combined expertise to better serve our consumers and retailers and strengthen our position in the interior industry.'
Femke Furnée on the acquisition by Zuiver Interior Group: 'This is an exciting new phase for FEST. We are enthusiastic and believe that this strategic decision enables us to continue and grow. Zuiver Interior Group shares our commitment to quality and design. By joining forces, we can focus on what we do best: the brand, the collection, the marketing, and the stores we maintain. Together, we look forward to a successful future.'
More information:
Zuiver Interior Group
www.zuiver-group.com