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XXXLutz Group's mömax brand surges to prominence

XXXLutz Group's mömax brand has surged to prominence as Europe's fastest-growing furniture retail concept, exemplified by its recent Linz store opening attended by celebrities like Bruce Darnell and Oliver Pocher.

Photo: Dreamstime

The Linz location, also hosting XXXLutz, showcases the group's largest and most technologically advanced furniture store in Europe. Spanning 5500 square meters, it reflects mömax's strategy to blend modernity with accessibility under one roof.

Mömax now boasts 107 stores across Austria, Germany, and several Eastern European countries including Hungary, Slovenia, and Poland. Saliger attributes mömax's success to its ability to adapt to consumer trends, offering a wide range of affordable furniture that resonates with today's home furnishing preferences.

The brand's expansion shows no signs of slowing down, with plans for further growth across Europe. Saliger emphasizes mömax's appeal lies in its ability to deliver high-quality design at budget-friendly prices, catering to diverse customer needs and preferences.


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