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Swedish Trade continues its advocacy against Chinese e-commerce giants

Swedish Trade continues its advocacy against Chinese e-commerce giants, focusing its efforts on urging the government to take action. Recent data from Postnord's e-commerce barometer revealed a significant trend: nearly a quarter of all online purchases from abroad by Swedes are now made from China, a statistic that has raised concerns within Swedish Trade about fair competition.

Photo: Dreamstime

In June, Svensk Handel sent a letter to the Swedish Consumer Agency, highlighting unequal competition issues and urging regulatory intervention. While the agency acknowledged the problems, concrete actions have yet to materialize. Swedish Trade is now intensifying its campaign, calling on the government, through a press release, to emulate Denmark's approach in addressing the dominance of Chinese platforms like Temu and Shein.

While the Swedish government has thus far avoided direct engagement on this issue, the European Union has taken a more assertive stance. The European Commission plans to propose tariffs on inexpensive goods, a move aimed at directly impacting Chinese e-commerce platforms.


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