In the first quarter of 2024, the French e-commerce sector witnessed robust growth, driven primarily by the solid performance of service sales, which increased by 13.3%, and a recovery in product sales, indicated by a 1.1% increase in the number of orders.
According to data released by the Federation of e-commerce and distance selling (Fevad) on May 28, e-commerce (covering both products and services) experienced a 7.5% growth compared to the same period in 2023, reaching a total turnover of 42.2 billion euros. The number of transactions rose to 605 million, reflecting a 4.7% increase over the previous year. Fevad notes that the growth gap between turnover and volume is narrowing, suggesting that growth is becoming less reliant on price increases.
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While sales of services continued to show strong growth, with a 13.3% increase compared to the first quarter of 2023, sales of products saw a slight decline of 1.5%. However, this decline was offset by the rise in the number of orders, which increased by 1.1% following two consecutive quarters of decline.
The average transaction amount for both products and services rose to 70 euros, up from 68 euros in the first quarter of 2023, marking a 2.7% increase, which Fevad notes is significantly lower than observed in previous quarters.
Additionally, the number of active e-commerce sites increased by 10% in the first quarter of 2024 compared to the same period in 2023, reflecting continued growth and expansion in the sector.
Source: www.meuble-info.fr