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French e-commerce sector shows signs of growth

In the first quarter of 2024, the French e-commerce sector witnessed robust growth, driven primarily by the solid performance of service sales, which increased by 13.3%, and a recovery in product sales, indicated by a 1.1% increase in the number of orders.

According to data released by the Federation of e-commerce and distance selling (Fevad) on May 28, e-commerce (covering both products and services) experienced a 7.5% growth compared to the same period in 2023, reaching a total turnover of 42.2 billion euros. The number of transactions rose to 605 million, reflecting a 4.7% increase over the previous year. Fevad notes that the growth gap between turnover and volume is narrowing, suggesting that growth is becoming less reliant on price increases.


While sales of services continued to show strong growth, with a 13.3% increase compared to the first quarter of 2023, sales of products saw a slight decline of 1.5%. However, this decline was offset by the rise in the number of orders, which increased by 1.1% following two consecutive quarters of decline.

The average transaction amount for both products and services rose to 70 euros, up from 68 euros in the first quarter of 2023, marking a 2.7% increase, which Fevad notes is significantly lower than observed in previous quarters.

Additionally, the number of active e-commerce sites increased by 10% in the first quarter of 2024 compared to the same period in 2023, reflecting continued growth and expansion in the sector.


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