Grand Litier is expanding its presence in mainland France and Reunion Island, with the opening of four new points of sale in just one month, including two in Reunion Island.
The new stores were launched in Auxerre, Hazebrouck and Saint Leu and Saint Denis on Reunion Island during April. This rapid expansion underscores the brand's appeal to both new and existing franchisees. Joining the network provides access to attractive negotiations, exclusive collections, innovative products, and a comprehensive national marketing campaign.
Photo: Grand Litier.
In Hazebrouck, the new 1000m2 Grand Litier store is managed by Jean-Baptiste Coppin, who already oversees five stores under the same banner in Hauts-de-France.
In Auxerre, Christian Chevillard, a furniture store operator with 30 years of experience, opted to transition his bedding store on Avenue Jean Mermoz to the Grand Litier brand. The 345 m2 space has been revamped to focus on well-being, offering a wide range of bedding, sofa beds, bed linen, and accessories from top French brands alongside Grand Litier exclusives.
The additions on Reunion Island strategically position the brand, with one on the west coast and the other centrally located in the city centre.
Source: www.univers-habitat.eu