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TikTok puts brakes on European expansion plans

TikTok has decided to pause its planned launch of e-commerce in Europe and focus all its energy and resources on the American market. Despite previous plans to expand its TikTok Shop to countries like Germany, France, Spain, Ireland, and Italy, these plans have now been postponed, according to reports from Bloomberg.


The reason for this decision is said to be the ongoing battle in the USA, where owner Bytedance is fighting to prevent TikTok from being banned. Although TikTok does not want to provide any details about the decision, they announce that they continue to explore the possibilities and that they have received positive signals about TikTok Shop.

According to the original plans, e-commerce was supposed to be launched in the mentioned European countries in July this year, but now it seems that it will be postponed while the company focuses on the American market.


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