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Launching the first ever pet range

Ikea creates a Cat-alogue to help animals find their fur-ever home

In a heart-warming collaboration, Ikea UK and Woodgreen have joined forces to create an adorable 'Cat-alogue' and 'Dog-alogue' of pets from the charity while they wait for a new home. The lookbooks highlight the importance of supporting pet charities and the wonderful pets who are looking for new homes, whilst showcasing Ikea's paw-some new pet furniture range, UTSÅDD: IKEA's first-ever range for pets.

In 2023, Woodgreen saw a 62% increase in abandoned pets as well as a huge increase (253% year-on-year) in people looking to give up their pet due to financial reasons, primarily the rising cost of living. Last year alone, a total of 8,821 pets were helped through the charity's service. The collaboration with Ikea UK aims to support Woodgreen's mission of giving thousands of pets a brighter future through safe shelter and specialist care. The charity is also here for owners in need of advice and support, preventing people from having to make the heart-breaking decision to give up a pet for reasons beyond their control.

The Cat-alogue and Dog-alogue feature paw-fect imagery of cats and dogs in various IKEA pet furniture settings. From cosy cat beds and scratching posts to stylish dog beds and cat houses, each lookbook gives the animals the portraits they so rightly deserve.

The lively UTSÅDD collection has been developed with input from veterinarians, pet product experts, as well as an excitable panel of cats and dogs – genuinely! The resulting 29-piece range was developed around the four most common activities that cats and dogs do in the home – eating, sleeping, playing, and hiding – all designed to make these activities fun and easy to manage for both pets and people.

As well as a monetary donation, all furniture featured has been donated to the rehoming centre for the pets to enjoy, giving them the best quality experience possible – and helping them rule the roost there as well.

Through this partnership, Ikea UK is actively supporting Woodgreen's mission to help pets and their people – providing a brighter future for thousands of pets.

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