The German e-commerce group specializing in home goods, Westwing, has already established Portugal as a supplier. Now, they aim to tap into the Portuguese market as customers and utilize it as a testing ground for new expansion strategies.
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Operating in 12 markets as of Wednesday, May 22, Westwing boasts annual sales of 431 million euros, with 1.3 million active customers and a substantial social media following of 10 million. Their product range is distinguished by the exclusivity of their own brand, which comprises 47% of their offerings and includes designs from various designers and over 200 brands from around the world, including the renowned Portuguese brand, Bordallo Pinheiro.
Source: www.msn.com