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Design Holding rebrands as Flos B&B Italia Group

Design Holding rebrands as Flos B&B Italia Group. The rebranding initiative aims to clarify and strengthen the Group's identity within the luxury design industry by directly anchoring its corporate name to the founding and most globally renowned brands in its portfolio.

'FLOS and B&B Italia, each representing great design in lighting, furniture, and accessories respectively, have been cornerstones of the Group since its inception in November 2018. Alongside the Group's entire portfolio, they exemplify the dedication to design quality, with each brand staying true to its distinctive heritage and DNA. Together, the Groups' overarching principle "We design for a beautiful life" steers us forward,' the Group says.

Photo: Flos B&B Italia Group.

Flos B&B Italia Group, a name that reflects the unity of the company which is expressed across nine complementary and iconic brands: FLOS, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, FENDI Casa, Audo Copenhagen and Lumens.

'The Group has grown significantly, establishing itself as a key player in the high-end design sector,' declares Daniel Lalonde, CEO of Flos B&B Italia Group. 'The rebranding aligns our corporate name with our iconic and foundational brands, FLOS and B&B Italia, maintaining our core values and operational direction. Our portfolio, featuring renowned brands with notable heritage, each present a unique and clear aesthetic, complementing one another, showcasing the collective distinction and synergy that makes them stand out. This steadfast commitment to excellence positions us to continue leading in the high-end design industry and creating value, laying a strong foundation for future growth and acquisitions,' concludes Lalonde.

More information:
Flos B&B Italia Group

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