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Swyft secures £10m deal with Sleep Brands Limited for global expansion

Swyft, a British sofa-in-a-box brand, has secured a £10 million deal with Sleep Brands Limited to support its global expansion efforts. Since its launch in December 2019, the online furniture delivery company has experienced substantial growth, boasting a run rate of £24 million. This investment represents a significant infusion of capital into Swyft, fostering confidence in the broader furniture category.

Photo: Swyft.

Sleep Brands Limited, the partnering company, is represented by an SPV owned by Gian Fazio, primarily active in the furniture components market in the USA and contract manufacturing in Europe, specialising in bedding and upholstery. The Fazio family's group of companies, employing over 2,000 staff, demonstrates considerable industry presence.

The investment will facilitate Swyft's expansion into international markets, targeting Germany by the end of 2024, followed by at least two additional European territories in early 2025.


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