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CEO Peter Spirig of 111-year-old V-ZUG: 'We will stay in Zug and continue to invest here'

This year, V-ZUG is celebrating an impressive 111 candles. Since 1913, the kitchen design brand has been active in the market. V-ZUG's designs are a testament to Swiss craftsmanship. "We live by Swiss values and make it possible for people around the world to experience these with simple, individual solutions that offer lifelong inspiration and joy," says CEO Peter Spirig.

Peter Spirig, CEO of V-ZUG from Verzinkerei Zug.

In 1913, the brand was founded in the city of Zug, under the name Verzinkerei Zug, with a specialisation in metal goods. Over the years, the company amassed more knowledge and expertise until in the 1970s, V-ZUG ventured into kitchen appliances. Their signature product, the steam oven, first took shape in the 1990s. "Being able to carry the name of the region where you are active brings a sense of pride but also responsibility; for the community and for your impact on people and the environment. We remain in Zug and we continue to invest here," says Peter Spirig.

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