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Emma opens flagship store in Hamburg

Emma - The Sleep Company continues its planned rollout in Germany at the beginning of May, opening a flagship store in downtown Hamburg. The new store is located in the heart of the city, not far from numerous boutiques, concept stores, and dining options. It is the third Emma store to open its doors in Germany, following Cologne and Berlin.


Covering 223 square metres, customers in the north can now get a personal impression of the popular sleep products. In addition to Emma's bestsellers and Stiftung Warentest award winners for various needs and price ranges, which are also available online, a high-quality product portfolio is displayed.

'Our customers appreciate the opportunity to see our Emma products live in the store. That's why we're excited to continue expanding our store concept throughout 2024. After the opening in Hamburg, the next store in Munich will follow, also in May,' says Manuel Müller, Co-Founder of Emma in an article on Mö


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