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An interview with Giada Vismara, representative for Sales & Marketing at Vismara Design

'The great protagonist of this edition was certainly colour'

Vismara Design, established in 1953, has evolved from a small craft shop in Brianza to an international leader in home entertainment furniture, focusing on home cinema & game room designs. Having recently participated in the Salone del Mobile in Milan, Vismara showcased a vibrant array of products. We interview Giada Vismara, the brand's representative for Sales & Marketing.

Giada Vismara.

Can you tell us about the history of Vismara Design?
'Vismara Design is an Italian furniture manufacturing company, which currently represents the cornerstone of a unique market: Home Entertainment. Vismara focuses on design and production of Home Cinema & Game Room furniture, for residential and VIP interiors.

Our current achievements are the result of a long history that traces its roots back to 1953, the year in which Vismara Design company was founded. From a small craft shop located in Brianza to an international brand, Vismara Design has always focused his vision on continuous experimentation and innovation.'

In what markets is the brand active, and how are the market conditions right now?
'Vismara brand is active in many countries around the world. From Asia to the Middle East, from the United States to Africa. What makes Vismara products so popular is their uniqueness. A company capable of providing products, design and support for Home Entertainment, Home Cinema and Game Room is very rare, and therefore appreciated all over the world.'

You were recently at Salone del Mobile in Milan. What did you think of the fair?
'Salone del Mobile is one of the unmissable events for both manufacturing companies and operators. It is the time of the year when the whole world of design converges in Milan and where innovation reigns supreme.

For us, it is the perfect time to meet different customers and friends and present our products in the best possible way. Every year we strive to create an installation that can create a wow effect and amaze visitors.'

What products were on show and how were they received?
'The great protagonist of this edition was certainly colour. We decided to create a small revolution and show our products in a fresh and new way. The visitors were impressed by the set-up, we received a lot of approval for having dared to do something different.

One of the most appreciated products was certainly our new professional Mono billiard table. It is an extremely modern and high-impact product. On this occasion it was presented with a special finish, a carbon fibre transfer that accentuates its shapes and highlights its beauty.'

What's in store for Vismara now?
'Vismara is currently involved in a major project to renovate its headquarters. A new hub that will include a big showroom, offices and production. This will be a place where all our customers and designers will find inspiration and the best of Entertainment products.

Another in progress project is a floor display inside Harrods, the luxury shopping mall in London.'

More information:
Vismara Design
[email protected]