eveSleep has devised an innovative way to assist people in choosing the right mattress with a unique pop-up event in London inspired by the classic tale 'The Princess and the Pea'. They've constructed two stacks of mattresses, one of which conceals a large pea underneath. Visitors to the event can test their sensitivity as sleepers by lying on the mattresses to uncover the hidden pea.
Lisa Richards, the head of marketing at eveSleep, initiated new research to introduce the wunderflip, a double-sided adaptive comfort range. The company's study of 2000 adults revealed that a significant portion of individuals prefer a firm mattress initially, only to discover later that they require something softer. Additionally, a considerable percentage admitted to sleeping on a mattress they aren't entirely satisfied with.
The event takes place Thursday 2nd to Sunday 5th of May in London.
More information:
eveSleep
www.evesleep.co.uk