The CEO of Banana Republic has stepped down. Now people are wondering if the brand's home line will be discontinued next, especially since the former president, Sandra Stangl, who was pushing for expansion into home goods, left suddenly.
Photo: BR Home.
While the company denies any issues with their home offerings, the absence of mention of BR Home in the CEO's departure announcement raises questions. Stangl, who had experience at RH and Williams-Sonoma, initiated Banana Republic's venture into home decor. However, the brand's overall sales have been declining, and the timing of the move into home goods coincided with a slowdown in the market and changing consumer spending habits. The departure of Stangl might signal a shift in leadership direction.
Source: www.businessofhome.com