'District Eight's collaborations with international designers continually replenish new perspectives into Asian designs, opening dialogues to unique interpretations,' says Darren Chew, Creative Director.
District Eight returned to Salone del Mobile this year to present a platform of international collaborators in a collective quest to interpret Vietnamese contemporary design. New collections from participating studios included award-winning French designer Jean-Marie Massaud and Milan's own rising talents at studioutte, alongside established names such as Michele de Lucchi, Toan Nguyen, and Adam Goodrum. District Eight's created space at the event was an open dialogue on Vietnam today, whose roots evolved through different historical periods and cultures, from neighbouring countries to French Indochina and the West.
Jean-Marie Massaud and studioutte join District Eight in introducing the latest interpretations of Vietnamese contemporary design. The booth design, conceived by studioutte, mediated the dialogue between collaborators.
Dark with subtle green undertones, the space reflected Vietnam's prolific use of dark wood. The moody tropical spirit, reminiscent of the country's monsoon and dry seasons, was balanced using natural materials, bamboo and wood, both backbones of traditional, rural Vietnamese architecture. A bamboo curtain shaded and revealed the exterior front and display, while a modular partition of rice paper-lined wooden walls enclosed and divided the space into rooms. Lighting was focused on featuring the collections amidst the dark and quiet negative spaces.
Since its inception, District Eight has been committed to a comprehensive approach that allows the brand to deliver products that truly represent its essence. Established in 2010 in Sài Gòn, District Eight is a design brand realizing contemporary perspectives across a multidisciplinary practice. Its name connects to one of Sài Gòn's vibrant 24 districts, Vietnam's cross-section of global outlooks and rich local heritage.
More information:
District Eight
www.districteight.com