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Nature will take centre stage at Domotex Asia/Chinafloor 2024

Nature will take centre stage as the highlight of Domotex Asia/Chinafloor 2024, which will open its 26th edition in Shanghai from 28 to 30 May. The flooring industry is being continuously transformed by evolving consumers' needs and lifestyle trends. The sustainability approach has become industry' focus. At the same time, the consumers' attention towards the choice of materials, as well simple and practical designs, are also heavily impacting the flooring production.

Long known for innovations, the Chinese and Asian flooring manufacturers keep responding to these changes accordingly, bringing to the markets amazing products, that satisfy the latest lifestyle trends, while fully adhere to the environmental protection standards.

'Live with Nature' is the newly launched campaign for this year, created to showcase how the flooring companies are keeping up with the ever-changing demand. It will offer particular exposure and targeted visitor guidance for the brands whose products align with the green and sustainable development objectives and place a strong emphasis on the latest lifestyle and consumption trends. The stands of these selected companies will be labelled as 'Must-Visit', with the purpose to guide the audience into witnessing and experiencing these achievements first hand.

More information:
Domotex Asia/Chinafloor

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